Whether you’re an established company, just starting out, pivoting to add new products and services a website can have a significant impact on your success.
A presence on social media has its place but isn’t the same as having your own website, and these days, social media streams are becoming polluted with ads and inflammatory opinions about so many topics that it can be more of a distraction than a help in promoting your business.
Having your own website increases your organization’s credibility and can help you stand apart from providers offering similar services.
A website gives you an opportunity to create a great first impression and can lend credibility to your organization. It helps people to feel like you’re a real company.
Beyond adding legitimacy to your company, it gives you the opportunity for branding which is among the most important things you can do according to Forbes.
“Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.”
There are many ways you can go about putting a website on-line but being sure you have a presence is more important than how you get it there. Having said that, quality does matter. You would do well to avoid the ad driven services that can place distracting (and sometimes inappropriate) ads on your website.
I’m a technologist and have been for more than 30 years. I don’t know much about cars, so when I need work done, I turn to a trusted mechanic who not only has the knowledge but the tools to do the job right. Weather you do it yourself, or rely on a trusted professional, quality matters. It’s the first thing many people see of your company after all!
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